I attended a writing class last week which opened my eyes to a completely different way to create effective copy. I don’t know if you have tried this before, but the trick is simple. When we were given the task to write a story in six words I thought it was a test and someone was expected to provide an answer which reasoned it was impossible.
But as crazy as it sounds, short, six word stories are not only fun to create but effective when reading them back.
Here is an example of a famous short story by Hemingway -"For sale: baby shoes, never worn."
I was surprised to learn that Hemingway’s six word story was recognised as some of his best work!
Using six words stories for business writing online might at times be a challenge to condense what you want to say into a short sentence. But for headlines they are perfect. They will restrict you from going on too long to lose the attention of the reader and force you to be more interesting. Sometimes restrictions can be good for us after all!
Remember, six words can convey a lot of meaning. Reading Hemmingway’s words makes me wonder about what is going on underneath the surface and there are several ways to read into the story making it thought provoking. And isn't the main objective you want to achieve when writing copy - keeping readers interested in what you are talking about?
So why not give it a go when you are next writing an article or a headline for a website you are designing. Keep it short, sweet, and within the six word limit!
Let me know what you think!
Do you reckon six word headlines work? Have you ever tried this technique? Would you like to try it?