Search Engine Optimisation (SEO)
SEO (Search Engine Optimisation) is a process of transforming your website to such a shape that search engines can easily browse your website and put it on top of the list of web searches. Once search engines are ‘friends’ to your website, it will be ranked high in search results and will drive more traffic towards it.
Every website that DotPeak develops is fully optimised for search engines. If you are using our DotPeak CMS it has a built-in capability to optimise your website for search engine automatically. On the other hand, if your website has been developed by another company and now you want to receive more clients, we also offer Standalone SEO Service.
We believe that SEO is a constant process: if your site gets SEO in days, it may lose its ranking in hours. To make sure that your website is always on the top in Search engine rankings DotPeak offers different SEO packages suitable for your site. Contact us to know more about our SEO Packages. To keep ourselves updated with latest technologies we regularly attend SEO training, Digital marketing training, HTML5 training
How to do SEO
Most of our clients ask how do we do SEO, what is the magic that helps to take their website up on search engine rankings in few months? There is no magic. It is the result of our hard work and constant market research. Some of the steps that we usually take to optimise your website are
- Market research
- Contents improvement
- Semantic XHTML
- Internal and external links
- Social Media Optimisation
Market research for SEO
In the first step of SEO we do a market analysis to find the right keywords for your pages. Planning and identification of your keywords is the most important stage of our SEO optimisation plan. Most of the websites fail to result high in search engines because of improper use of keywords. Although there are hundreds of tools available in the market, we strongly recommend Google Keyword Tool
SEO Contents improvement
Once your keywords are identified, we go through contents and improve the website contents giving weight to the relevant keywords. Contents improvement also involves correcting your Meta keywords, Meta description, Meta title, headings, alt tags and many more.
Importance of Semantic HTML for SEO
Once the website contents are improved to a standard, the next step is to make Standard HTML for SEO - also known as Semantic HTML. Search engine like pages that follows standard XHTML. While most of the SEO companies would not care about your web pages code, we make sure that your web pages uses standard XHTML, CSS etc.
Social Media Optimisation
Most of the sites that we developed already have Social Media Optimisation. Social Media Optimisation is the development of such section on your site, in which you can build up your audience or get social with others. For example Blog, Forum and News sections. DotPeak CMS comes with built-in support for social media optimisation, but if your website is lacking social media optimisation, we can create and install a Blog, Forum or News Management System on your website. Contact us to know more about how to optimise your website for social media.
Inbound & Outbound Linking Structure
The last but the not the least step is to build up your website’s inbound and outbound link structure. Inbound (or internal) links will help search engines to travel smoothly through your web pages and to remember your website contents. Outbound (or external) hyperlinks will link your website to other relative web pages to achieve an organic search engine page rank. We have many more interesting topics given in our Blog on “How to optimise website”.
Show me the real result now
Using our SEO techniqus we have brought HostBay website to be ranked number 1 in Google search engine results. Please type web hosting price comparison in Google and you will see the result. Out of 312000websites HostBay is ranked 1 in Google. Althought other companies are spending alot of money to get to number one place, but HostBay retains the first place in Google Organic search result after the Sponsored results.
To get a free SEO reviews about your website get in touch with us