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Never underestimate the power of simplicity.
Many writers on the internet love going into intricate details, proving readers with lengthy explanations for things that can be sold to them in one short paragraph.

Several reason that they cannot get their message across briefly so have to embellish their sentences with fancy words and phrases that are not really needed.

I’m going to demonstrate the importance of this point by highlighting a popular song – Tina Turners ‘simply the best’. What it have been such a hit if instead of Tina singing in the chorus ‘you’re simply the best’ she said ‘you are unpretentiously the preeminent’?

I’m sure listeners would have got confused saying it and it would have been difficult to remember. That’s why lyrics are so catchy – because they are normally simple, snappy and memorable. This is exactly what you want your copy to be like for your site.

Okay, so you’re not selling a record, but you are selling a service or a product. So a similar line of reasoning applies – if you get rid of simplicity, you will lose your message, your readers and your brand identity.

So short, simple sentences will help to sell faster and will also help your customer to get the idea in a quicker amount of time.
Here are a few tips that will help you to simplify your style of writing and make it more impactful:
  • Bullets and highlights- Bullet points are always effective and draw the reader to the important points you want to catch their eye. Also highlighting key phrases should become your ‘go to’ technique as viewers usually scan the webpage instead of reading word by word.
  • Structure sentences simply- Keep your sentence structure uncomplicated. This means try to refrain from using conjunctions as these elongate a sentence. It is more efficient to just cut the sentence in half and make it into two.
  • Explanations are key- If the subject matter of your content is technical, you may need to explain what certain words mean if it requires specialised knowledge or even if you think not many will have come across the term before. You can do this by getting into the habit of writing ‘this means that’ after the technical terms.
  • Long paragraphs must go- No one likes the sight of a long paragraph that runs down the page. Instead of the reader actively searching and scrolling down, eyes peeled excitingly at what lays in front of them, they will simply switch off. So break up your long paragraphs and throw in powerful headings when necessary.

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What do you think?

Do you find these points helpful? Do you prefer to write with simple language or do you tend to use complicated phrases and terms? What do you think works most effectively? Please feel free to comment
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Anthony began writing poetry at age 15 (now 22) and has never looked back since. His intense passion for writing led him to take an English and Communication with Creative Writing degree at the University of Hertfordshire which he completed in May. Afterwards, he decided to utilise his creativity and writing skills to pursue a career as a Copywriter; subsequently joining DotPeak


#1 written by PSD TO XHTML
(06 April 2011 08:04:24)
great work! Melissa it really great concept for the copy writing. and it is help to the designer
#2 written by Melissa
(28 March 2011 22:31:52)
Thanks for your comment! That’s great to hear. There are more articles like this to come so keep your eyes peeled on the DotPeak blog in the near future....
#3 written by new cars
(28 March 2011 05:14:57)
Awesome content. I bookmarked it for future reference.

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